6 ways to increase your salons retail profits
Did you know that retail sales lead to increased profitability?
But it takes work from your whole team.
Who should be doing what?
Well the owners and managers should be creatively planning the year’s promotions and changing the design displays.
The stylists and other service providers should be taking the time to educate clients on the products that you sell and make recommendations, based on that clients personal requirements.
Your reception team should be trained to help close the sale.
- CREATION & PROMOTION
- TEAM TRAINING TO STAFF ON THE PRODUCTS YOU SELL
- TEAM TRAINING ON CLOSING THE SALE AT RECEPTION STAGE
- ENSURING YOU HAVE THE CLIENTS DETAILS TO RE-MARKET
What else can you be doing to increase your profitability?
Do you have a Website that sells your products online? You could give your clients a card with a percentage off their first purchase online.
If you have a best selling product why not give them a free sample. And remember to follow up afterwards with a call to encourage the client to place an order.
Are you educating your guests as soon as they walk in through the door?” Successful salons have well placed displays throughout the salon.
Do you provide how-to videos? Offering a free service is a way to ensure your clients know you are giving extra to them?
How many products do your team members strive to sell? If they strive for three per transaction, your profits will increase!
We heard a fabulous way to encourage clients to purchase more products. How about during a promotion, each time a client purchases two or more retail products, they pick a flower from a vase with a prize attached. Your prizes could range from discounts on your services all the way to a grand prize of a year of haircuts on the house!
Do you give your clients the opportunity to pre-pay for their holiday items so that they can get it a discounted price?
If you have other fabulous ways to increase your salon sales, please leave us a comment below!